ZURBink

Today, I'm learning how to use ZURBink email template to make my emails bulletproof. I'm working on a welcome email for Hoodyrat. I got that all sorted out and now I'm learning how to use PHP to send emails. It's actually really easy!

For the email, I basically just mimicked the front splash page setup for Hoodyrat.Nothing too fancy, really. I set up ZURBink's template in a multi row format, using a multi-row variety of setups to make it happen. The splash page looks like this: 

And the email looks like this: 

It was actually really easy once I sat down and studied the ink classes and general setup. After fiddling around with the layout for a while, I finally settled on a double twelve-column row for the top (header image and the red bar), then a 3-6-3 layout for the middle column to get a nice, wide-but-squared setup for the main content and then used a 3-3-3-3 setup for the footer image. The test email I sent came from mailchimp, but I think from here on out, I'll be using my own server to send emails. Should be good fun to learn! I'd like to start using merge tags ASAP, but I guess that's a lesson for another day. I just received an email from Hoody stating his requests for the layout of the site, so onward to that!

The rats are coming...

So, this is what I'm doing:

I've decided to put together a blog tracking daily progress of my joke ecommerce/email/WebDes project, Hoodyrats. So far, I've set up the mailchimp, and created a splash page with a signup form. Not much, but it's a start. The story behind it is this...

So, remember how Banksy pulled that really clever move and snuck a taxidermied rat wearing a backpack and sunglasses into the Museum of Natural history? Well, after they gave him (the rat) the boot, he decided he was tired of eating out of garbage cans and scaring people in the subway and wanted to cash in on his fame. So he got in touch with me and asked me to set up some ecommerce stuff for him, a small site, some emails... all of my favorite things! It's just a nice coincidence that I get to practice my favorite stuff. Hoody is a cool guy (er... rat?), and his name for the site, Hoodyrats, is pretty clever, too.